Odd Muse

ODD Muse to Open First US Store in Soho, New York City

ODD Muse, the celebrated British fashion label known for its distinctive blend of elegance and edge, is set to open its first pop-up store in the vibrant neighborhood of Soho, New York City.

Odd Muse: Founder Aimee Smale History & Ownership

Odd Muse is a slow-fashion womenswear brand founded in 2020 by Aimee Smale. The journey from a bedroom startup to a recognised name in UK fashion industry highlights the power of ambition and uncompromising vision.