ODD Muse, the celebrated British fashion label known for its distinctive blend of elegance and edge, is set to open its first pop-up store in the vibrant neighborhood of Soho, New York City.
Odd Muse is a slow-fashion womenswear brand founded in 2020 by Aimee Smale. The journey from a bedroom startup to a recognised name in UK fashion industry highlights the power of ambition and uncompromising vision.