Retail

The Athlete’s Foot Unveils Local Store Concept In Atlanta

The Athlete's Foot (TAF), a global retailer of athletic-inspired lifestyle products, has launched its highly anticipated "neighborhood" concept store in midtown Atlanta, Georgia.

Published: May 1, 2023 1:50 PM

By Sam Ohemeng

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The Athlete’s Foot Unveils Local Store Concept In Atlanta

Custom Mural by Lisette Correa on the Exterior of The Athlete's Foot Atlantic Station Location in Atlanta, GA

The Athlete’s Foot (TAF), a global retailer of athletic-inspired lifestyle products, has launched its highly anticipated “neighborhood” concept store in midtown Atlanta, Georgia. The grand opening took place on April 28th and 29th, 2023, with several community-focused events at the Atlantic Station location. This new store concept aims to elevate the consumer experience while driving hyper-localized product assortment and community engagement efforts.

Founded by Robert and David Lando in 1971 in Pittsburgh, Pennsylvania, TAF has grown into a global brand with over 550 stores and e-commerce shops in more than 30 countries. Its global headquarters are located in Stans, Switzerland, and its US headquarters in Atlanta, Georgia.

In 2012, the brand was acquired by Intersport International Corporation (IIC), the world’s largest sporting goods retail group, headquartered in Bern, Switzerland. In 2021, Intersport sold The Athlete’s Foot business to the Arklyz Group.

The new neighborhood store in Atlanta showcases local brands and designers, serving as a hub for community-based events and philanthropic initiatives.

TAF is also increasing its apparel presentation with the introduction of new brand partnerships with Polo Sports, Sergio Tacchini, PRPS, Market, Gudlyfe, and other premium streetwear brands…

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The Athlete’s Foot Unveils Local Store Concept In Atlanta

The Athlete's Foot (TAF), a global retailer of athletic-inspired lifestyle products, has launched its highly anticipated "neighborhood" concept store in midtown Atlanta, Georgia.

Unlock the rest of this story

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