Top 5 UK Outlet Stores for Shopping [2024 Ranked]

The allure of outlet shopping has captivated the UK with its unique blend of brand-name bargains and promising retail therapy. The outlet sector is thriving, as evidenced by consumer preferences and various KPI measures. Below, we present a ranking of the top 5 UK outlet stores based on several key criteria, including sales figures, number of stores, consumer popularity, and customer experience.

Criteria for Ranking

To deliver an accurate and comprehensive ranking, the following criteria were applied:

1. Sales Volume: Outlets were evaluated based on annual sales figures and financial health. High sales figures typically reflect successful retail operations and consumer demand. For instance, Bicester Village's performance indicates high sales per square foot and strong gross margins.

2. Store Count: The number of stores within each outlet reflects its capacity to offer variety and meet diverse consumer needs. Cheshire Oaks and Bicester Village show a significant competitive advantage by this metric

3. Popularity and Consumer Preference: Popularity ratings were derived from surveys and consumer feedback, indicating which outlets enjoy the highest approval and revisit rates.

4. Customer Experience (CX): Customer experience factors in the quality of service, store presentation, and auxiliary services like dining and leisure activities. Outlets like Swindon and Bicester Village stand out due to their exceptional CX scores.

Criterion	Description
Sales Volume and Financial Performance	Evaluates annual sales figures and financial health indicators
Store Count	Reflects the number of stores and the variety available
Popularity and Consumer Preference	Based on consumer feedback and approval ratings
Customer Experience (CX)	Examines service quality, store presentation, and additional services like dining and leisure activities

1. Bicester Village

Situated in Oxfordshire, Bicester Village offers a luxury shopping experience with over 160 boutiques from brands like Gucci and Prada. Known for its open-air layout and excellent customer service, it offers significant discounts on high-end goods.

• Location: Oxfordshire
• Number of Stores: Over 160
• Popular Brands: Alexander McQueen, Gucci, Burberry, Calvin Klein, Michael Kors, Prada, Versace
• Key Characteristics: A luxurious shopping destination with diverse, prestigious brands, high footfall, and attractive leisure amenities like cafes and restaurants.

2. Gretna Gateway Outlet Village (Caledonia Park)

Located near the Scotland-England border, Caledonia Park features a serene setting with brands such as Marks & Spencer and Nike. It is appreciated for its relaxed, family-friendly environment and attractive prices.

• Location: Dumfries and Galloway, Scotland
• Number of Stores: Approximately 50
• Popular Brands: Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, BOSS, Kate Spade, Nike, Berghaus
• Key Characteristics: Picturesque setting, designer and high-street brands, diverse shoppers from the Scottish-English border, family-friendly.

3. Cheshire Oaks Designer Outlet

As the UK's largest outlet in Ellesmere Port, Cheshire Oaks boasts over 150 stores, including Mulberry and Michael Kors. Shoppers enjoy up to 60% off and various dining options.

• Location: Cheshire
• Number of Stores: Over 145
• Popular Brands: Armani, Burberry, Michael Kors, Mulberry, Polo Ralph Lauren, Clarks, Coach
• Key Characteristics: The UK’s largest designer outlet, it offers an eclectic mix of mid-range and premium brands, significant contributions to the local economy, and consistent customer retention rates.

4. York Designer Outlet

Just outside York, this outlet offers over 120 stores with brands like Armani and Hugo Boss. It features covered shopping arcades, numerous dining options, and ample parking for a convenient shopping experience.

• Location: York
• Number of Stores: Around 120
• Popular Brands: Adidas, BOSS, Calvin Klein, Michael Kors, Paul Smith, Polo Ralph Lauren
• Key Characteristics: It combines retail therapy with cultural excursions, offers a diverse brand range, and offers high customer satisfaction. It also offers premium dining options like Wagamama and Five Guys.

5. Swindon Designer Outlet

Located in a restored Victorian railway works, Swindon Designer Outlet includes over 90 stores, including Tommy Hilfiger and Ted Baker. Shoppers can enjoy up to 60% off in a unique, historical setting with family-friendly facilities.

• Location: Wiltshire
• Number of Stores: Approximately 90
• Popular Brands: Guess, Reiss, Joules, Superdry, Ted Baker, John Lewis Home, Levi's, Nike, Tommy Hilfiger
• Key Characteristics: It is part of the McArthurGlen Group, a Grade II-listed building with high foot traffic, architectural allure, high customer loyalty, and transaction values.