True Religion New Strategic U.S. Retail Expansion

“Our retail expansion strategy has always been built around our consumers,” said Michael Buckley, Chief Executive Officer, True Religion. “While we are very selective about where to open new stores, we’ve seen quite a bit of new demand on truereligion.com from shoppers in these markets.

We know our customers in Brooklyn, San Antonio, Katy, and Orland Park will enjoy the physical shopping experience we have created for them as much as they enjoy.” Alongside its retail expansion, True Religion heavily invests in marketing collaborations to rejuvenate its brand appeal, particularly within the women’s category.

Their recent campaign with influencer Jadya Cheaves, who boasts 8.9 million Instagram followers, exemplifies this strategy. True Religion launched its second collection with Cheaves titled “From True Baddie to the Baddest,” featuring signature styles such as faux fur trims and bedazzled denim.

This collection achieved substantial traction, with 20% of the first collaboration selling out within the first 24 hours, and significant increases in website traffic and conversion rates. To further bolster its women’s line and direct-to-consumer sales, True Religion has initiated a new…