The solutions-oriented lingerie brand Understance has announced opening its third retail location in Calgary, Alberta, Canada. This new store marks a significant milestone in the company's rapid expansion following the successful launch of its Toronto store.
Situated in Calgary's historic and bustling Inglewood neighborhood, the new outlet boasts a modern, thoughtfully designed interior spanning 1,788 square feet. The store is located at 1020 9 Ave SE, Calgary, Alberta, T2G 0S7 within the AVLI Building, which offers convenient underground parking for visitors.
Jiayi Lyu, Director of Understance, expressed enthusiasm for the Calgary opening, stating, “The opening of our Calgary store is an exciting milestone as we work towards our ambitious goal of establishing 30 retail locations across Canada and the United States over the next five years,” said Jiayi Lyu, Director of Understance. “Since our launch in 2021, we’ve focused on creating solutions for bra wearers who value comfort and function without compromising on design,” Lyu added.“In-person shopping is crucial to our mission because it allows us to provide personalized fitting services.”
Understance, headquartered in Vancouver, specializes in solution-oriented bras, underwear, and sleepwear that blend exceptional comfort with robust support. As a North American subsidiary of Shenzhen Huijie Group Co., Ltd.—a global leader in lingerie manufacturing with over 26 years of expertise.
At the Calgary store, shoppers may choose hands-on support from experienced bra fitters, or explore products independently. Expanding is a key step in Understance’s journey to bring high-quality, inclusively designed lingerie to more Canadians.
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