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Varley Opens New Flagship Store in SoHo New York

Varley, a contemporary fashion brand founded in 2014 by Lara and Ben Mead, has opened its first US store in SoHo, New York, at 402 West Broadway.

Varley Opens New Flagship Store in SoHo, New York
NewsRetail

Varley Opens New Flagship Store in SoHo New York

Varley, a contemporary fashion brand founded in 2014 by Lara and Ben Mead, has opened its first US store in SoHo, New York, at 402 West Broadway. This 2,500-square-foot space, previously an All Saints pop-up, marks a significant milestone for the brand, which plans further expansion across the United States over the next two years.

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