Vuori Opens First New York City flagship in SoHo

Southern California-inspired activewear brand Vuori announces the opening of its first New York City flagship, located in the coveted SoHo neighborhood at 106 Spring Street, stands as the brand’s first East Coast flagship and will offer consumers the full range of Vuori’s signature men’s and women’s performance apparel.

Located in a historic cast iron building featuring a modern and clean design complemented by earthy elements, Vuori SoHo inspires consumers to experience the brand in full. Vuori’s largest location, at about 5,000 square feet, boasts interior design elements unique to the flagship store that tell the story of this remarkable apparel brand. These include custom designed fixtures hand crafted in natural materials and the first-ever display monograph on Vuori, as well as a custom art installation of layered back-lit mountain silhouettes representing the meaning of “Vuori” – a Finnish word that translates to “mountain.” In addition, as visitors enter the fitting…