Waterford to open first ever pop up store in NYC

Heritage crystal brand, Waterford, is ushering in a new era of the brand’s iconic presence with the launch of its all-new creative campaign, aimed at evolving the 200-year-old brand into a new age of artistry. Following the appointment of Alice Bastin as Creative Director, the campaign wields a message of inclusivity, shattering antiquated misconceptions and instilling that crystal is meant to be enjoyed by all, no matter the occasion.

Bastin’s previous roles at luxury fashion houses Chloé and Celine, as well as her most notable tenure as Head of Women’s Leather RTW at Alexander McQueen, have uniquely positioned her to finesse this campaign with an innovative lens that melds her robust fashion background with Waterford’s heritage, bringing crisp, pronounced and impactful visuals and messaging to the campaign.

As a newfound manifestation of Waterford’s three brand pillars, this will be Waterford’s first standalone retail concept in the United States, equipped…