FashionLeadership

WGACA Appoints Rachel Zoe Style Director for Yearlong Creative Role

What Goes Around Comes Around has appointed Rachel Zoe style director, formalizing a longstanding relationship with the luxury resale retailer into a yearlong role across seasonal selections, styling, special projects and events.

Published: Sep 12, 2026 5:30 PM

By Alyssa Jade Mann

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WGACA Appoints Rachel Zoe Style Director for Yearlong Creative Role

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What Goes Around Comes Around has appointed Rachel Zoe style director, formalizing a longstanding relationship with the luxury resale retailer into a yearlong role across seasonal selections, styling, special projects and events.

BFA The appointment begins with The Rachel Zoe Edit, drawn from the retailer’s archive and unveiled at its Wooster Street store during New York Fashion Week. The selection is available both in-store and online, giving the partnership a retail component from the outset.

Co-founder and CEO Seth Weisser said, “When we started, vintage wasn’t a part of the luxury conversation.” Rachel Zoe, center, in imagery supplied for WGACA’s September 2026 Style Director announcement. Courtesy of What Goes Around Comes Around.

Zoe’s remit extends beyond the initial edit, with further projects and appearances planned over the next year. For WGACA, the arrangement makes her curatorial perspective an ongoing part of its offering rather than a single event collaboration.

Pairing an established fashion personality with authenticated pre-owned inventory to help frame how customers discover vintage luxury. WGACA did not disclose the partnership’s financial terms or sales targets.

WGACA Appoints Rachel Zoe Style Director for Yearlong Creative Role

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WGACA Appoints Rachel Zoe Style Director for Yearlong Creative Role

What Goes Around Comes Around has appointed Rachel Zoe style director, formalizing a longstanding relationship with the luxury resale retailer into a yearlong role across seasonal selections, styling, special projects and events.

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