BusinessFashion

Why Fashion’s Biggest Brands Are Betting on Daydream’s “Shop by Chat” AI Assistant

In June 2025, former Stitch Fix COO Julie Bornstein introduced the e-commerce world to Daydream, a chat-based AI fashion shopping assistant designed to eliminate the endless scrolling, filter frustration, and decision fatigue that plague online fashion discovery.

Why Fashion’s Biggest Brands Are Betting on Daydream’s “Shop by Chat” AI Revolution
BusinessFashion

Why Fashion’s Biggest Brands Are Betting on Daydream’s “Shop by Chat” AI Assistant

In June 2025, former Stitch Fix COO Julie Bornstein introduced the e-commerce world to Daydream, a chat-based AI fashion shopping assistant designed to eliminate the endless scrolling, filter frustration, and decision fatigue that plague online fashion discovery. Powered by $50 million in seed funding from Forerunner Ventures, Index Ventures, GV (Google Ventures), and True Ventures, Daydream debuted with partnerships spanning from Nike and Alo Yoga to luxury leaders like Khaite, Casablanca, and cult labels including Dôen and LoveShackFancy.

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