World’s First Skechers Performance Flagship Opens in Canada [Photos]

Skechers, The Comfort Technology Company®, is redefining the retail landscape with the grand opening of its first-ever Skechers Performance Store at West Edmonton Mall in Canada. This immersive destination is designed to showcase the brand’s award-winning technologies and innovative products, offering consumers a unique opportunity to experience the performance and comfort of Skechers footwear like never before.

The new store features half-courts where customers can test the latest products, making it a true experiential destination for athletes and sports enthusiasts. From basketball and pickleball to golf, soccer, running, and more, the store celebrates Skechers’ as a leader in performance and innovation.

A New Era for Skechers Retail

Michael Greenberg, President of Skechers, emphasized the significance of this new retail concept:

“With the world’s elite pros wearing our shoes from the court to the pitch, mound, and green, our retail stores’ innovative performance products have become a magnet for athletes who want game-changing product with essential comfort—and the time has come to launch a new play. Our new performance store offers competitors at every level the complete experience: from our largest-ever offering of performance footwear, apparel, and accessories, to Skechers specialists and educators for our diverse sport technologies, and courts where consumers can discover how our product performs without ever leaving the store.”

The 7,500+ square-foot store is the largest among Skechers concept stores worldwide. It features an expansive sales floor surrounded by state-of-the-art digital LED screens, creating a modern, elevated architectural space that embodies the spirit of Edmonton. Half-size pickleball and basketball courts allow customers to try out Skechers’ performance footwear in real time, making it a truly interactive shopping experience.

A Hub for Innovation and Technology

The Skechers Performance Store is a testament to the brand’s dedication to innovation. The store includes dedicated areas for Skechers Pickleball and Skechers Basketball, as well as an extensive offering for golf, soccer, running, training, walking, trail, and hiking. Each product is designed with signature performance and comfort features, including:

• Skechers Hyper Burst Pro™ Technology
• Skechers Performance FitKnit® Technology
• Skechers Hands Free Slip-ins® Technology
• Skechers Arch Fit® Technology
• Skechers Max Cushioning® Technology

These technologies are worn by leading athletes around the globe, making Skechers a trusted name in performance footwear.

Edmonton: The Perfect Home for Skechers’ First Performance Store

David Beecroft, Country Manager of Skechers Canada, highlighted why Edmonton was chosen as the location for the new concept store:

“Edmonton's vibrant sports culture and passion for hosting year-round athletic events make it the perfect home for Skechers’ first performance destination—and as the second largest mall in North America, West Edmonton Mall is a massive draw that will attract all walks of life to this exciting new concept.”

Skechers teamed up with NHL legend and media personality Paul Bissonnette to celebrate the store's opening. Beecroft added:

“Paul’s an avid sports fan—and his presence at our opening event has attracted his fans and fellow enthusiasts, who are excited to see how much we’re investing in the performance space and how much our product can elevate their game.”

Elite Athletes Trust Skechers

Skechers’ performance footwear is trusted by some of the world’s top athletes, including:

• Basketball: Julius Randle, Jabari Walker, Terance Mann, Joel Embiid, and Rickea Jackson
• Golf: Matt Fitzpatrick and Brooke Henderson
• Soccer: Harry Kane, Mohammed Kudus, Oleksandr Zinchenko, and Barış Alper Yılmaz
• Pickleball: Tyson McGuffin and Catherine Parenteau
• Cricket: Ishan Kishan and Yastika Bhatia
• Baseball: Clayton Kershaw, Chris Taylor, Brendan Donovan, Aaron Nola, and Wade Miley

A Bold Step Forward

The launch of the Skechers Performance Store marks a bold step forward for the brand, solidifying its position as a leader in performance footwear and retail innovation. Whether you’re a professional athlete or a weekend warrior, the Skechers Performance Store at West Edmonton Mall is the ultimate destination to discover how Skechers can elevate your game.

Don’t miss the chance to experience the future of performance footwear—visit the store today and see the difference for yourself.