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Zara Turns Its New Gangnam Flagship Into a Seoul Destination for Fashion Art and Zacaffè

This expanded relocation of Zara's previous Gangnam site showcases the brand's commitment to innovation and its growing presence in the vibrant Seoul market.

Published: Sep 2, 2026 5:46 PM

By RETAILBOSS Team

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Zara Turns Its New Gangnam Flagship Into a Seoul Destination for Fashion Art and Zacaffè

Zara has opened its new flagship store in Seoul’s Gangnam district, creating a three floor retail destination that combines fashion, architecture, art, café culture and omnichannel services. Spanning 2,130 square metres, the new location is Zara’s largest store in South Korea and represents an expanded relocation of the brand’s previous Gangnam site.

The store brings together Zara Woman, Zara Man, Zara Origins and Athleticz collections in a space designed by the Zara Architecture Studio. Its design combines stone, wood, concrete and metal with Korean cultural references, including a monumental installation based on the legendary Imugi creature from Korean mythology.

A New Gangnam Flagship The Zara Gangnam flagship is located at 459 Seocho dong in Seocho gu, Seoul, close to the Shin Nonhyeon Station area. The store relocated from Zara’s previous Gangnam branch, moving approximately 100 metres into a larger and more ambitious three storey format. The new flagship is divided by category.

The first and second floors focus on Zara Woman, while the third floor houses Zara Man, special collections and omnichannel services. This layout allows Zara to create more distinct product environments while keeping the overall store connected through one architectural language.

The location is significant because Gangnam is one of Seoul’s most active business, shopping and lifestyle districts. It attracts local professionals, fashion consumers, tourists and younger shoppers, making it a valuable setting for Zara to test larger store formats,…

Zara Turns Its New Gangnam Flagship Into a Seoul Destination for Fashion Art and Zacaffè

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