UOMA By Sharon C., a beauty brand founded by Nigerian-born, LA and London-based former beauty executive Sharon Chuter, has launched in CVS Pharmacy. The brand, which is a sister brand to UOMA Beauty, offers a range of products that fuse the hydrating elements of lip treatments with the sheer color of lip tints, as well as eyeshadow palettes designed for endless self-expression.
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UOMA By Sharon C. aims to fill the void in the market for beauty products with a depth and breadth of options for women of color. Sharon Chuter, who has previously worked at companies such as L'Oréal and Benefit Cosmetics, subcontracted a manufacturing lab to produce her beauty line. UOMA Beauty, the most inclusive black-owned beauty brand, is known for its rebellious, innovative products created for all. The brand's mission is to promote inclusivity beyond skin color, catering to every lifestyle and budget.
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UOMA By Sharon C. officially launched on June 18, 2021, with six products, expanding into a new category with skincare. The brand is expected to reach $40 million in retail sales during its first year on the market. Walmart debuted an exclusive UOMA Beauty line on September 19, 2021, showcasing the brand's commitment to non-performative inclusive beauty.
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The launch of UOMA By Sharon C. in CVS Pharmacy marks a significant milestone for the brand, making it more accessible to customers across the United States. Sustainability has been a guiding force for Chuter, with biodegradable makeup wipes and recycled plastic packaging for the cleansing oil. The brand has also eliminated unit cartons and testers for products, opting for scannable QR codes for consumers to try on formulas virtually.
As the beauty industry continues to evolve, brands like UOMA By Sharon C. are leading the way in promoting inclusivity, sustainability, and innovation. With its presence in CVS Pharmacy, the brand is set to make a lasting impact on the market, offering high-quality, affordable beauty products for all.
