Report: 60% of US Shoppers Used Split-Payment Options

The appeal of split-payment options is evident across various demographics, but it’s particularly noteworthy that high-income consumers are among the most frequent users.

Contrary to what one might assume, it isn’t just millennials, Gen Z, or those with lower incomes who are leveraging these plans; rather, individuals with higher incomes are taking advantage of the flexibility and convenience that split payments offer.

The study shows 38% of Gen Z consumers who increased their use of any type of split-payment product in the last year. In the past year, split-payment methods have gained remarkable traction, particularly among millennials and individuals with high incomes.

Specifically, 72% of millennials and 64% of consumers with an income over $100,000 have embraced these payment plans. Notably, the ‘Bridge Millennials’ cohort—a demographic positioned between Generation X and millennials—emerged as the strongest advocates for installment payments, with 73% utilization…