Report: 91% make online purchases using their smartphone

Approximately 39% of social media users say that influencers impact their buying choices at least a little, with younger users being the most susceptible to their recommendations.

In fact, 54% of social media users aged 18 to 29 report that influencers affect their purchasing decisions to some degree, compared to 42% of users aged 30 to 49 and 29% of those 50 and older.

Interestingly, the article points out that women who use social media, particularly those in the 18 to 29 age range, are more likely to be influenced by influencer recommendations than their male counterparts.

Additionally, Hispanic (48%) and Black (43%) social media users are more likely to say that influencers impact their buying habits compared to White users (33%). Despite the growing prevalence of online shopping, the article notes that many Americans still prefer in-person shopping experiences. When given the choice, 57% of U.S…