Glowbar, the skincare brand whose custom 30-min, $65, clinical-grade facial has made it a breakout success in New York, announces today it has received a $10 million growth investment led by Peterson Partners, a Salt Lake City-based firm whose investments have included Allbirds, solidcore, Bonobos, Rails Clothing, and Madison Reed.
With this investment, Glowbar is expected to double its studio count by the end of 2023. In addition to growing their Tri-state area footprint, the company plans to open additional markets along the Eastern seaboard. The capital will also be used to expand headcount across the organization, including senior leadership, and to further invest in state-of-the-art training for Glowbar’s 100+ licensed estheticians.
CEO and Founder Rachel Liverman sees Glowbar’s place within the vast beauty market as part of a holistic approach to wellness, with accessible and routine skincare playing a larger role, a term she has coined as “wellcare.” The…
studio experience delivers the expertise and efficiency expected from health services, with the accessibility that fits into a modern lifestyle – a key differentiator in the growing category. Glowbar launched in 2019 as a brand rooted in effective results and customized experiences.
Glowbar’s 30 minute, $65, clinical-grade approach lives at the intersection of a dermatologist and a spa to help consumers reach their skincare goals.
“Glowbar is changing the way people take care of their skin, and we’ve spent the past few years perfecting our studios’ operations while honing in on exactly what our clients are looking for, all of which have given us a real runway for growth in the wellcare category,” said CEO and Founder Rachel Liverman.
“We have built a strong foundation and want to continue to offer the best facials out there…
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