Yummie, the brand that revolutionized the shapewear world with multi-patented three panel shaping tanks has introduced new fashion styles and added fresh colors and fabrications to its most popular styles. The new offering is the Kelly High Neck Longline Bra Top, which includes knit-in engineered bust support and adjustable straps.
The back by popular demand thong back Hailey Plunging Neck will also be featured in this collection along with the One Shoulder Bodysuits. All of these pieces are available in fresh Spring colors–Pink Cashmere, Peach Echo, Aqua and Tender Yellow–in ultralight seamless and comfortably curved shaping bottoms, three bralettes and the Shaping Camisole.
The One Shoulder bodysuit, the Emmie T-Back Cami bralette and the Shaping Camisole all have Outlast temperature control knit in technology developed for NASA which releases or absorbs heat depending upon a woman’s body temperature.
“Every…
Yummie style is designed to make women look and feel great, no matter where they are and what they are doing. We were the first to offer every day, comfortable shapewear, and as we have expanded into other categories, comfort has remained paramount to everything we do,” says Alicia Burns, Yummie VP of Design and Merchandising.
“We celebrate women’s diverse body shapes because we know that the most important feeling a woman can have at any.
/wp:post-content View this post on Instagram A post shared by Kristal Heredia (@kristalheredia) wp:paragraph We sat down with VP of Merchandising & Design at Yummie, Alicia Burns to ask how their patented women’s appeal products are revolutionizing the shape-wear industry.
/wp:paragraph wp:paragraph What is the design philosophy behind Yummie, how is the brand creating clothing a cut above the rest? Yummie’s design philosophy is to create intimate and ready to wear essentials that uniquely combine functionality and comfort to embrace women’s curves and boost their confidence all day, every day…
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