Chloé Introduces Digital ID Authentication System

Chloé, a renowned French luxury brand, has introduced an innovative digital ID system with its Spring-Summer 2023 collection. This groundbreaking initiative, known as Chloé Vertical, aims to revolutionize the fashion resale industry by providing unparalleled transparency and access to the origins of pre-loved pieces.

 

 

 

 

 

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The digital ID system features scannable labels that can be read using a smartphone. By scanning the QR code on their garment, users can trace the item’s journey from the beginning of its manufacture to the end result. This technology not only guarantees the authenticity of Chloé products but also provides detailed care and repair information to help consumers extend the lifespan of their items.

In collaboration with Vestiaire Collective, Chloé has developed a dedicated platform for those who wish to sell their items in the future. The digital ID includes an ownership certificate, which…