Lancôme has launched Idôle House, an immersive pop-up experience in New York City that celebrates the brand’s 90th anniversary with a fresh, vibrant energy. Located at 210 Lafayette Street in SoHo, the event took place from June 6th to 8th, inviting visitors to explore the intersection of beauty and music inspired by global recording artist and Lancôme global brand ambassador Olivia Rodrigo. The guests here had the opportunity to engage with Lancôme’s star products and channel the confidence and creativity embodied by Rodrigo.

An Experience Inspired by Olivia Rodrigo’s Iconic Energy

Idôle House brings to life the spirit of Olivia Rodrigo, whose influence shapes the event’s dynamic atmosphere. Visitors can strike a pose on the Idôle Power runway, scream their hearts out in a recording studio setup, and get glammed up with Olivia’s signature makeup looks. 

The pop-up features Lancôme favorites such as Juicy Tubes, Lash Idôle Flutter Lengthening Extension Mascara, and Idôle Power Eau de Parfum Intense. Attendees also receive exclusive gifts, including Juicy Tube keychains and a limited-edition Olivia Rodrigo x Lancôme makeup bag with purchase. The first 100 visitors each day are gifted a Juicy Tubes Lip Gloss in the new shade “Lavender Latte,” inspired by Rodrigo’s style.