Saint Sass is a Berlin-based fashion startup that’s redefining modern lingerie and hosiery with bold designs, empowering messages, and a lightning-fast brand ascent. Founded in 2021 by Vivien Wysocki and Larissa Schmid, Saint Sass began by selling statement tights online, each pair marked by rebellious phrases or graphics that challenged conventional ideas of femininity and style.
What is Saint Sass?
Saint Sass is about much more than fashion—it is about encouraging women to confidently follow their own path. The brand was founded to create products that support self-expression, self-determination, and joy—whether in form-fitting fishnets, color-pop socks, or figure-flattering bodysuits. Products are manufactured in Europe (tights in Italy, socks in Portugal), blending quality with continental cool.
Every woman deserves to feel strong and sexy—and that’s exactly what our products are made for, the founders explain. Saint Sass’ core categories now span:
Statement tights Fishnets Patterned hosiery Briefs and bodysuits Statement socks…
Accessories With a brand voice as sassy as its name—‘Tights for tigers and birds’—Saint Sass crafts pieces for an audience eager to make a visual statement. Their iconic Mom, I am a rich man sock pays tribute to Cher’s famous mantra about female independence. How Does It Work?
Saint Sass operates as an elevated, DTC (direct-to-consumer) e-commerce brand and increasingly works with select retailers. Their business model is built on: Limited-edition, fast-moving product drops—often selling out within days. Community and message-driven product development—customers help shape new designs.
Digital narrative-first marketing—empowered by TikTok, Instagram, and clever PR partnerships. Retail Collaboration & European Production: After initial success, their products can now be found in 100+ brick-and-mortar stores across Germany (ONYGO, Ludwig Beck, Engelhorn) and, since 2023, select doors in the US.
Celebrity Endorsement: High-profile fans like Madonna, Paris Hilton, and Kendall Jenner have instantly boosted the brand’s international profile, particularly in the US and London. Product Innovation: Saint Sass constantly evolves, introducing fishnets and graphic patterns, bodysuits, and,…
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