adidas Malaysia Builds Hyperrelay Around 500 Metres, Five Runners and a Local Club Network

Image: adidas. Image: adidas. Image: adidas. Image: adidas. Image: adidas. Image: adidas. Image: adidas. Image: adidas. Image: adidas. Image: adidas. Held at LahLahLand in MIECC, the relay drew participants from 11 local running clubs, according to adidas.

Each runner completed a 100-metre lap before handing over to a teammate, making the full team distance 500 metres. A product experience built for teams The format changes the structure of a running activation. A short lap gives each participant a defined role, while the handover makes teammates part of the same result.

The event can bring multiple clubs into one competition without requiring a long-distance race. The setting combines a marked indoor running route, red lighting and product presentation.

adidas identifies Hyperrelay as part of its year-long Hyperboost campaign in Malaysia, placing the event within an ongoing local programme rather than an isolated product display. Local partnerships shape the format LariLAH’s involvement gives the campaign a named connection to the running community…