Doji Raises 14 Million Dollars for AI Driven Avatar Try On and Inventory Management

How Doji Works: AI at the Core of Personalization and Inventory Doji’s core product lets users upload selfies and full-length images, generating a photorealistic AI-powered avatar.

Shoppers can explore curated looks from leading designer brands (including Maison Margiela and Rick Owens), try outfits virtually, or even import external products via shoppable links—testing real-life fit and style from home.

Behind the scenes, Doji integrates advanced AI inventory management: fashion brands and retailers can sync real-time stock with the virtual platform, ensuring only in-stock, shoppable pieces are suggested to users.

For every try-on, Doji’s machine learning algorithms recommend alternatives from live inventory if an item is low or out of stock, dynamically balancing demand and optimizing sell-through rates. In the words of founder Dorian Dargan: “At Doji we’re building the most personal way to shop for fashion online…