Fortnite-Playing Gamers Steal the Show and Coperni FW25 Immerses Fashion in Gaming Culture

In March 2025, Coperni once again left fashion week buzzing, this time by turning its FW25 runway into a full-blown LAN party at the adidas Arena

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Fortnite-Playing Gamers Steal the Show and Coperni FW25 Immerses Fashion in Gaming Culture

In March 2025, Coperni once again left fashion week buzzing, this time by turning its FW25 runway into a full-blown LAN party at the adidas Arena in Paris. Instead of just influencers and buyers occupying the front row, the brand made headlines by seating real gamers and streamers, each engrossed in live Fortnite and Rocket League matches on illuminated PC towers as the latest collection hit the catwalk.

How the Show Worked: Runway, Rebooted

Coperni’s founders, Sébastien Meyer and Arnaud Vaillant, transformed the arena into a throwback to the 1990s golden age of Local Area Network gaming. Rows of PCs, LED lights, and gaming chairs replaced traditional rows of seats—immersing guests in a world that blended the raw energy of a competitive esports event with the spectacle of a Paris runway. From seasoned Fortnite pros to digital creators, the lineup included amateur and professional players from the French team Gentle…

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