Space NK Rolls Out Discovery Lab Store Concept Across Europe

Transforming Retail with the Discovery Lab Space NK’s discovery lab concept marks a leap forward in in-store engagement, combining hands-on product testing, expert consultation, and interactive play tables in boutiques designed for curiosity and learning. Each new and refurbished store is purpose-built for tactile discovery.

The layout invites guests to stay and play, offering seating for independent sampling or personalized sessions with beauty advisors.

Features such as sensorial displays, scientifically-lit makeup stations, and thematic ingredient showcases let visitors explore brands, including cult favorites like Drunk Elephant, La Mer, Charlotte Tilbury, Rare Beauty, and Tatcha.

Expansion Across Iconic European Locations This year, Space NK is expanding with 10 new stores and major upgrades to existing sites, featuring the discovery lab model throughout Europe…