French beauty house Lancôme enlists Olivia Rodrigo, Grammy-winning pop sensation and voice of Gen Z, as the global face of its newly launched Idôle Power Eau de Parfum Intense. The strategic partnership marks a new era for both the storied fragrance franchise and Rodrigo, whose artistry and authenticity infuse the campaign with bold energy, modern feminism, and a message of unapologetic self-expression.

“Own the Stage”: Rodrigo’s First Major Fragrance Campaign

Olivia Rodrigo became a Lancôme Global Brand Ambassador in November 2024, and anticipation grew as the brand and artist collaborated on their first fragrance campaign together. Directed by creative duo King She (Radha Ganti and Robert Lopuski), the campaign spotlights Rodrigo owning the stage in visuals that merge Lancôme’s signature pink roses and sculpted glass bottle motifs with Rodrigo’s rebellious, relatable style.

Idôle Power: The Scent and Story

Lancôme Idôle Power Eau de Parfum Intense blends vibrant florals with deep woody undertones, promising a fragrance that feels both “powerful and unexpected”—just like the music Rodrigo is known for.