The Retailer’s Guide To Footfall And How To Get More Of The Right Shoppers In Store

What is footfall in retail? In retail, footfall (also known as store traffic) refers to the number of shoppers who physically visit a store, mall, or a defined area (such as a department or concession) per hour, day, week, or month.

Retailers usually track this using door counters, camera analytics, Wi‑Fi signal, or sensor-based systems.

On its own, footfall does not show how much people spend, but when combined with conversion rate (the share of visitors who buy) and average transaction value, it becomes a powerful way to understand store performance and compare locations.

Why footfall matters Footfall is the starting point of the sales funnel in brick‑and‑mortar retail. More visitors mean more chances to sell, provided the experience, assortment, and pricing are strong…