A new class action complaint accuses Ulta Beauty of “greenwashing” its flagship “Conscious Beauty® at Ulta Beauty®” program by marketing thousands of products as “clean” and compliant with its “Made Without List™” while allegedly selling items that still contain ingredients the retailer promised to exclude. The lawsuit argues that shoppers paid a premium for products they believed were formulated without certain health and environment‑linked chemicals, and are now seeking damages and changes to how Ulta Beauty markets “clean” and “conscious” products.
What the Lawsuit Alleges
The complaint, filed in July 2025 in the U.S. District Court for the Northern District of California, is brought by Margaret Peggi Louise Garvey, a California shopper suing on behalf of a proposed nationwide class. She claims Ulta Beauty misled consumers by certifying products as part of “Conscious Beauty® at Ulta Beauty®” and advertising them as made with “Clean Ingredients” that exclude anything on its…
“Made Without List™”, even though many of those products allegedly contain prohibited ingredients.
According to the filing, Garvey purchased multiple “Conscious Beauty” items on February/25/2025, from an Ulta Beauty store in Novato, California, including products from Dermalogica, Drunk Elephant, L’Oréal, and Ulta Beauty Collection, because she believed they were clean and free from ingredients linked to adverse health or environmental impacts.
She says she would not have bought them, or would have paid less, if she had known they allegedly contained ingredients that appear on Ulta Beauty’s own exclusion list.
Inside Ulta’s “Conscious Beauty” and “Made Without List™” Ulta Beauty launched “Conscious Beauty® at Ulta Beauty®” in October 2020 as what it called a first‑of‑its‑kind initiative to give guests more transparency and help them make “conscious” product choices…
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