L’Oréal opens Academy in Hudson Yards to train up to 400,000 stylists a year

For more than 115 years, L’Oréal Professional Products has been embedded in the salon industry and now reaches 31% of the U.S. hairstylist population, empowering around 400,000 stylists and colorists every year through omni channel education.

Chairman David Greenberg said, “Opening this state-of-the-art Academy dedicated to the professional is another strategic step in building long-term growth for this amazing profession”, stressing that education remains “the heartbeat” of the industry as client needs evolve. From Redken Exchange to the largest U.S.

education footprint The Hudson Yards flagship marks a historic evolution for the group by relocating the iconic Redken Exchange from 5th Avenue and uniting the full professional brand portfolio under one roof, just steps from L’Oréal’s headquarters.

Together with the existing Academy in El Segundo, California, the brand now operates what it describes as the largest professional education footprint in the United States…