FIGS and Lindsey Vonn honor Team USA Medical Staff in Milano Cortina 2026 Comeback Campaign

A comeback story told through medicine After retiring in 2019, Lindsey Vonn did not expect to race again until a Mako partial knee replacement and a dedicated care team opened the door to a return to elite competition.

Her journey back to Cortina includes intense physical and mental conditioning, multiple knee surgeries, and electromagnetic therapy, all focused on building her body back stronger than ever.

In the campaign’s anthemic film, FIGS shifts the lens from solo heroics to the collaborative grind behind them, spotlighting orthopedic surgeon Tom Hackett, MD, massage therapist Shawna Niles, NP, and Lorenzo Gonzalez, DPT, ATC, LAc, as the core healthcare team supporting Vonn’s bid to become the oldest downhill skier in history to compete at the Olympics.

That framing positions medical experts as performance architects, not just support staff…