InsightsTrends

Top 10 Fragrance Brands by ‘Dupe’ Searches in the U.S.

The fragrance “dupe” market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers

Top 10 Fragrance Brands by 'Dupe' Searches in the U.S.
InsightsTrends

Top 10 Fragrance Brands by ‘Dupe’ Searches in the U.S.

Credit: Sol de Janeiro

The fragrance “dupe” market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers most frequently search for alternatives to. The list is dominated by luxury houses (Chanel, Tom Ford) and niche powerhouses (MFK, Parfums de Marly), with Sol de Janeiro currently holding the highest search volume for body mists and fragrance led body care. Our Ranking The ranking was established using a weighted analysis of search and social data from 2025 and early 2026: 1. Google Search Volume (45%): Aggregated monthly searches for “[Brand] dupe” and “[Specific Scent] dupe.” 2. Social Media Mentions (35%): Frequency of brand mentions in “Best Dupes” lists on TikTok, Instagram, and Reddit (r/fragranceclones). 3. Market Influence (20%): Data from Fresha Dupe Analysis 2025 and the number of competing dupe products available for the brand’s hero scents. Factor Source Primary Search Data Google…

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