Wavytalk To Debut on Ulta with Performance Driven Hair Tools and Care

accessible at home. By going live on Ulta’s digital storefront, the brand taps into one of beauty’s most influential omnichannel platforms, positioning itself in front of shoppers who are already primed to discover new, high performing brands.

Ulta Expanding Reach To the Digital Beauty Shopper “Partnering with Ulta Beauty marks an exciting milestone for our brand and community,” Marina Fernandez, Senior Brand Marketing Director at Wavytalk, said, highlighting the significance of the tie up for awareness and reach.

She added that debuting on Ulta.com makes it easier for beauty lovers to discover the brand’s performance driven tools and haircare essentials from anywhere. From Ulta’s side, the brand fits neatly into the retailer’s strategy of spotlighting socially driven, results oriented labels.

“Wavytalk is an exciting, socially driven brand delivering real results and strong consumer enthusiasm,” James Lang, VP Marketplace at Ulta Beauty, said…