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SACHEU Launches Nationwide with Target Beauty

SACHEU is taking its full longwear lineup into Target beauty aisles nationwide beginning late February 2026, moving from viral hit status into a scaled masstige color

SACHEU Launches Nationwide with Target Beauty
NewsRetail

SACHEU Launches Nationwide with Target Beauty

Credit: SACHEU

SACHEU is taking its full longwear lineup into Target beauty aisles nationwide beginning late February 2026, moving from viral hit status into a scaled masstige color player with multi category shelf space across lips, face, and eyes.

From viral lip launch to masstige player

The expansion follows strong performance at Ulta Beauty and a successful Fall 2025 launch of Lip Liner STAY-N™ at Target, where the product quickly became a customer favorite and sold rapidly from day one. With the full range now rolling out across Target stores and Target.com, the retailer is projected to account for more than 30% of SACHEU’s total retail sales growth in 2026.

Founder Sarah Cheung said, “Expanding into Target represents a major step toward our mission of bringing a digitally native brand into the real world, which means bringing life-proof beauty to a broader beauty community — whether that’s during a quick Target run…

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