ASOS Turned a Two Week SoHo Holiday Pop Up into a Fully Operational Store

built to operate as a fully functional retail environment, with Pop Up Mob overseeing staffing, point of sale systems, inventory control and day to day operations. The store ran for roughly two weeks, attracting steady daily footfall and putting as much emphasis on conversion as on social media visibility.

Location, timing and services Hosted at 182 Spring Street in SoHo, the pop up kept standard retail hours, 11 a.m. to 7 p.m. Monday to Saturday and 12 p.m. to 6 p.m. on Sundays, mirroring a traditional store schedule.

Shoppers could browse a curated edit of winterwear and party pieces, book complimentary color analysis sessions on specified December dates, and pick up a free holiday latte or hot chocolate with purchase from the in store ASOS Café.

Why this model matters For ASOS, the New York and parallel London holiday pop ups are part of a scalable template it can replicate across markets, keeping a recurring physical presence without long term real estate commitments…