Cymbiotika is moving from DTC disruptor to national beauty player, signing a distribution deal that will put its beauty from within supplements into more than 1,000 Ulta Beauty stores across the U.S.

From Website To Ulta Aisles

Starting March 15, Cymbiotika launches on Ulta.com and the Ulta Beauty app, with an in store rollout to over 1,000 locations set for March 29 within the Wellness by Ulta Beauty assortment. This is the brand’s first big beauty retail partnership, coming just months after it entered Target and signaling a deliberate shift toward retail making up a much larger share of sales over time.

“Partnering with Ulta Beauty is a defining moment for Cymbiotika and for the future of beauty,” said Durana Elmi, co-founder and COO of Cymbiotika. “Today’s consumer understands that true radiance starts beneath the surface. Our clinically backed, liposomal formulas are designed to function like internal serums — activating biological pathways that topical skincare simply can’t reach. Launching at Ulta Beauty allows us to bring beauty-from-within education, innovation, and long-term results into a trusted environment where efficacy and science truly matter.”