BusinessStrategy

Kering Just Created a Jewelry Division to Rival Cartier and Bulgari

Kering is doubling down on fine jewelry, launching a dedicated Kering Jewelry division and naming group COO Jean Marc Duplaix as its CEO, in a move designed to accelerate growth at houses Boucheron, Pomellato, DoDo, and Qeelin.

Published: Mar 17, 2026 7:00 PM

By Jeanel Alvarado

BusinessStrategy

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Kering Just Created a Jewelry Division to Rival Cartier and Bulgari

Credit: Boucheron

Kering is doubling down on fine jewelry, launching a dedicated Kering Jewelry division and naming group COO Jean Marc Duplaix as its CEO, in a move designed to accelerate growth at houses Boucheron, Pomellato, DoDo, and Qeelin. The new structure brings all of Kering’s jewelry brands and key industrial assets under one umbrella, signaling how central high and fine jewelry have become to the French luxury group’s long term strategy.

Kering Jewelry: a new standalone division In its 16 March 2026 press release, Kering announced the creation of Kering Jewelry, described as a new entity designed to structure and accelerate the growth of its jewelry business.

The division will unite the Maisons Boucheron, Pomellato, DoDo, and Qeelin, alongside the group’s industrial capabilities, including Raselli Franco Group, the Italian manufacturer that Kering is in the process of integrating.

The aim is to operate as an integrated platform that supports each brand’s growth while preserving its creative identity and focusing on both iconic lines and high jewelry collections.

Kering Jewelry is also meant to unlock new opportunities across the jewelry category, including synergies with the group’s fashion and leather goods houses such as Gucci, Saint Laurent, Bottega Veneta, and Balenciaga…

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Kering Just Created a Jewelry Division to Rival Cartier and Bulgari

Kering is doubling down on fine jewelry, launching a dedicated Kering Jewelry division and naming group COO Jean Marc Duplaix as its CEO, in a move designed to accelerate growth at houses Boucheron, Pomellato, DoDo, and Qeelin.

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