Jaded London Opens First U.S. Stores In New York Soho & LA Melrose

dimensions. With Melrose Avenue and New York, now live, the label is anchoring itself in two of the most influential style corridors in the world—and crucially, it is doing it on its own terms. These are not white‑box flagships; they are environments designed to feel like stepping into the brand’s group chat.

Melrose: the “life is like” moment Josh Cho Photography – Los Angeles Architectural Photographer On Melrose Avenue, Jaded London leans into West Hollywood’s laid-back but plugged-in energy, designing a store that feels more like a crash pad after a night out than a conventional retail floor.

A large white bed anchors the space, inviting shoppers to sit, lounge, scroll and soak in the sound system that pulses from above, turning “dwell time” into part of the brand experience.

Launching alongside the Melrose store is a collaboration with Kreation Juice, built around the tagline “life is like”, which runs across in-store installations and even the exterior of the building.