essie Names Rachel Zoe as Its First Chief Color Director in a Bold New Era for the Brand

The announcement, made on April 10, 2026, positions Zoe not just as a brand ambassador but as a genuine creative authority, charged with translating essie‘s iconic shades into a broader cultural conversation across fashion, film, interiors, and everyday life.

A Lifelong Relationship With the Brand Zoe‘s connection to essie isn’t a calculated partnership, it’s personal. She grew up visiting the nail salon weekly with her mother and sister, cycling through iconic essie shades like Ballet Slippers and Wicked.

The brand was never a choice she made; it was simply the only one she reached for. Rachel Zoe said, “Color is so emotional to me. It’s mood-driven, it’s personal, and it really transcends everything. Partnering with essie as their new Chief Color Director feels incredibly authentic.

I’m excited to help tell a richer, more meaningful story around color and how it shows up in our everyday lives.” The “Cheeky Luxury” Era Essie is calling this moment its “Cheeky Luxury” era, a brand evolution that positions nail polish at the intersection of expert craftsmanship and playful self-expression…