Zimmermann Opens Its First Vienna Boutique With Art and Vintage Design at Its Heart

while creating a clearly contemporary interior within. Art as a Defining Element Inside, the boutique reads as much as an art space as a retail environment. A sculptural Medusa-inspired chandelier anchors the ground floor, drawing the eye upward and setting a mood that is both dramatic and refined.

Alongside it hangs a large scale biro drawing by Australian artist Alasdair McLuckie, a Melbourne based practitioner whose meticulous biro on paper works explore mythology, folklore, and ritual.

Additional works by Clifford Thompson, Phil James, and Robert Fried are positioned throughout the space, ensuring that art is woven into the experience of the boutique rather than treated as an afterthought. Upstairs: Vintage Furniture and Custom Craft The first floor takes the layered aesthetic further.

A Saratoga sofa and Saporiti chairs, both iconic pieces of Italian design history, are arranged atop a custom hand knotted rug, creating a sitting area that feels more like a private apartment than a dressing room…