BeautyEvents

Yatsen Group Invests $100 Million Dollars in R& D as Perfect Diary Enters 300 Sephora China Stores

Yatsen Group is pushing Perfect Diary firmly into the prestige lane with a landmark partnership that brings the brand into around 300 Sephora China stores, backed by heavy R&D investment and proprietary tech driven formulas.

Published: Jul 10, 2026 6:33 PM

By Shipra Bohara

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Yatsen Group Invests $100 Million Dollars in R& D as Perfect Diary Enters 300 Sephora China Stores

Yatsen Group is pushing Perfect Diary firmly into the prestige lane with a landmark partnership that brings the brand into around 300 Sephora China stores, backed by heavy R&D investment and proprietary tech driven formulas.

Perfect Diary lands in Sephora China Headquartered in Guangzhou, China, Yatsen Group (NYSE: YSG) has announced that Perfect Diary is officially launching across Sephora China’s nationwide network of around 300 outlets, including Tier 1 cities such as Beijing, Shanghai, Guangzhou, and Shenzhen.

This debut positions Perfect Diary directly in front of prestige beauty shoppers, aligning the brand with international labels on Sephora’s shelves rather than purely mass or online channels.

The move reflects a broader shift in the Chinese beauty market, where increasingly sophisticated consumers are looking for science backed, high-performance products with proven efficacy rather than trend-led launches alone.

By leveraging Sephora’s omnichannel reach and in-store education, Yatsen is betting that Perfect Diary’s innovation narrative will translate into long-term brand equity at the premium level…

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Yatsen Group Invests $100 Million Dollars in R& D as Perfect Diary Enters 300 Sephora China Stores

Yatsen Group is pushing Perfect Diary firmly into the prestige lane with a landmark partnership that brings the brand into around 300 Sephora China stores, backed by heavy R&D investment and proprietary tech driven formulas.

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