How Louis Vuitton, TAG Heuer, Moët & Chandon are Redefining Formula 1 Hospitality

Moët & Chandon is deepening its role at the Formula 1® Moët & Chandon Belgian Grand Prix 2026, returning as Title Partner for the second year in a row and anchoring a wider LVMH x Formula 1 presence that brings together champagne, leather goods, watchmaking and culinary arts at Spa-Francorchamps.

Moët & Chandon as Title Partner and Official Champagne

Under the 10-year global partnership between LVMH and Formula 1, Moët & Chandon has returned as the Official Champagne of F1 and as Title Partner of the Belgian Grand Prix. The 2026 race, officially styled the Formula 1® Moët & Chandon Belgian Grand Prix, sees the House once again at the heart of podium celebrations, reaffirming its historic connection with motorsport and its iconic role in toasting victories.

On race day, winner Kimi Antonelli, runner up Charles Leclerc and thir place Max Verstappen celebrated on the podium with the legendary Moët…

& Chandon Jeroboam, continuing one of Formula 1’s most recognisable traditions. La Maison LVMH: an atelier in the paddock Beyond the podium, La Maison LVMH returned to the heart of the Formula 1 paddock with an atelier-inspired setting that showcases creations from across the Group’s Maisons.

The space includes: Louis Vuitton’s emblematic Formula 1 Trophy Trunk, part of a 10 year agreement under the “Victory Travels in Louis Vuitton” banner, through which LV crafts bespoke trophy trunks for major Grand Prix circuits.

Live demonstrations by artisans from TAG Heuer and Louis Vuitton, bringing watchmaking savoir-faire and leather craftsmanship directly into the paddock for teams, guests and partners to experience in real time.

Alongside these showcases, an exclusive hospitality space hosted by Moët & Chandon offers guests a refined environment to taste cuvées, meet artisans and engage with the broader LVMH x F1 narrative…

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How Louis Vuitton, TAG Heuer, Moët & Chandon are Redefining Formula 1 Hospitality

Under the 10-year global partnership between LVMH and Formula 1, Moét & Chandon has returned as the Official Champagne of F1 and as Title Partner of the Belgian Grand Prix.

Moët & Chandon as Title Partner and Official Champagne

Unlock the rest of this story

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