Vince Raises Sales Outlook as OVO Adds a New Growth Channel, Plans New Stores

“Importantly, the recent completion of the OVO acquisition marks a pivotal moment for our Company,” said Brendan Hoffman, CEO of Vince Holding. Illustrative Vince Fall 2026 campaign photograph. Photo: Emma Summerton / Vince. Illustrative Vince Fall 2026 campaign. Photo: Emma Summerton / Vince.

The company completed its acquisition of October’s Very Own’s operating business on August 27 and is now its core apparel and retail licensee. It also paid $6 million for a 5% stake in the brand’s intellectual-property holding company, majority-owned by Authentic Brands Group.

For the Vince business alone, full-year sales are now expected to grow 8%–10%; that outlook excludes OVO. Reported quarterly gross margin reached 60.9%, but included a $10.4 million tariff refund. Excluding that benefit, margin was 48.2%, below the prior-year 50.4%.

Management sees opportunities to expand OVO’s stores and introduce wholesale distribution. Those plans are prospective, not part of the quarter’s reported growth.