KAYALI Plans China Launch Across More Than 300 Sephora Stores

Vanilla | 28 is among the fragrances planned for the China launch. Image: KAYALI, via official brand site. KAYALI says its Sephora partnership already spans more than 30 countries and about 3,000 doors worldwide.

The China rollout combines large-scale access with an in-store discovery format suited to testing and layering fragrances. KAYALI also identifies Rednote and WeChat as important discovery channels, so the strategy will depend on how digital interest converts into repeat visits and purchases at Sephora.