JISOO Fronts Salomon’s First Global Ambassador Campaign Ahead of October Capsule Drop

Shot in Seoul, a story aimed at shoppers who move between performance and everyday style. Th official launch of three weather-ready XT silhouettes: XT-6 Protective, XT-Whisper GORE-TEX and XT-4 OG GORE-TEX. Salomon describes tougher materials for daily wear on the XT-6 and waterproof protection on the latter two shoes.

A global ambassador tied to a timed product drop JISOO said Salomon’s light, comfortable footwear suits both daily wear and outdoor activity, adding that she enjoyed exploring the Winter Story collection through her first global campaign with the brand.

Heikki Salonen, Salomon’s creative director, said Seoul offered a setting to show winter moving between city and outdoors. Both comments are from Salomon’s campaign announcement, not interviews with RETAILBOSS.

Salomon’s official regional campaign page also shows how the creative work moves into commerce: it presents the collection, product images, a sign-up prompt for the October 7 release and a limited JISOO flower accessory tied to qualifying XT-Whisper purchases in that market.