On Brings LightSpray Trials and a Coffee Hub to Berlin Race Week

The Berlin activation followed tour stops in London, Paris and Sydney. On said the Dream Run included On athlete and road-mile world champion Robert Farken and members of its Running Academy.

The company also partnered with SUCUX Coffee on a social hub steps from its store, with a custom espresso machine, DJ sets and a cheer zone. A product demonstration beyond the shelf The format put several parts of the customer journey in one place: a technical explanation, a wear test and a communal gathering.

That matters for a product whose manufacturing method is part of its pitch. On’s official LightSpray overview describes an upper produced through a sprayed process, while its Cloudboom Strike 2 LightSpray product page provides the current product details.

Berlin’s race-week setting gave On a relevant audience for a high-performance running shoe