Zalando Hosts Worn Loud With PUMA, Ray Ban and Sony Music

Images shared by Heike Lari of Zalando. The evening included an A$AP Rocky after show party with Sony Music. Photographs shared with the announcement show a crowded performance space, underscoring that the hub functioned as a cultural venue for the collaboration rather than a conventional product display.

A partnership built around culture Worn Loud connected distinct product categories apparel, eyewear and music through a shared cultural setting. That gives each company a role in the experience without requiring the event to resemble a traditional ad campaign.