Bloomingdale’s Adds Dries Van Noten to Its 59th Street Flagship

For Bloomingdale’s, the placement broadens the flagship’s designer mix and gives shoppers a physical point of discovery for Dries Van Noten. For the label, a department store floor offers access to Bloomingdale’s customer base alongside its own distribution channels.

The first time availability is a focused flagship assortment move. Bloomingdale’s is adding a recognizable designer name to its New York store, where customers can encounter the collection in person and consider it alongside the retailer’s other luxury labels.