Puig Brings Nine Beauty Brands to Cannes and Reports More Than 600 Retailer Meetings

The portfolio presentation included Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Dries Van Noten, Byredo, Penhaligon’s, L’Artisan Parfumeur and Dr. Barbara Sturm. The booth overlooked La Croisette and showcased the individual identities within the group.

A portfolio presentation for travel retail Puig positioned travel retail as an opportunity for product discovery and brand experience as well as distribution. Bringing the brands together gave retail partners a view across the group’s offer while retaining distinct presentations for each name.

The meeting programme was an important part of that format. Alongside the physical booth, the company used the gathering to discuss its plans and introduce innovations to partners serving travelling consumers.

The Cannes presentation connects two parts of Puig’s travel-retail work: the consumer-facing identity of its brands and the retailer relationships needed to bring those brands into the channel.