Jean Paul Gaultier Takes La Favorite Beyond the Bottle With Paris Experiences and Pop-Ups

Image: Puig / Jean Paul Gaultier. Image: Puig / Jean Paul Gaultier. Image: Puig / Jean Paul Gaultier. Image: Puig / Jean Paul Gaultier. Image: Puig / Jean Paul Gaultier. Image: Puig / Jean Paul Gaultier. At Lafayette Anticipations, the experience followed La Favorite through an interpretation of Paris and its scent facets.

It culminated in the JPG Club, a space designed by Sophie Dries. The programme also reached Les Halles in Paris and Madrid through different activation formats. Giving fragrance a physical sequence The club environment uses red walls, lighting and a central product presentation to connect the bottle with a wider visual identity.

Elsewhere, the programme places the fragrance in a pop-up setting, bringing product discovery into a more direct retail encounter. These formats perform different jobs within the same rollout.

An immersive route gives visitors a narrative to move through; a designed club creates a recognisable environment; a pop-up brings the product into a local shopping context. The common fragrance identity connects those encounters without requiring identical spaces…