Urban Outfitters and Levi’s Bring Denim Customization to Wisconsin’s Game Day Tour

Urban Outfitters’ recap says the Madison programme included custom denim and a concert featuring WHATMORE, Mack Keane and The Linda Lindas. Her Campus Media also participated.

The tour’s official announcement identifies Levi’s, Nike and Converse as sponsors across the three-city programme, with different product activations at each stop.

Retail moved onto campus Madison’s in-store denim customization connected a recognizable Levi’s product to a local event rather than keeping the partnership in a standard campaign. Pop-ups and student-section activity extended the encounter beyond the store into the campus weekend.

Shea Jensen, president of Urban Outfitters, said in the company’s tour announcement that the goal was to be present for customers in “the moments that matter most to them.” The Madison stop followed a September activation at the University of Arizona.