Ferragamo Casts Kris Jenner as an Imagined Director for Its Holiday 2026 Gifting Campaign

Clara Cullen directed the campaign, with photography by Ilya Lipkin, creative direction by Maximilian Davis, styling by Miyako Bellizzi and creative agency Starkman & Associates. From Family Story to Gifting Assortment Ferragamo frames the campaign around time spent with loved ones and the thought behind choosing a gift.

The brand connects that theme with its own family history rather than presenting a new product technology or a change in its retail model. On the official US campaign page, the story is followed by direct routes into women’s silk, men’s shoes, women’s shoes and men’s ties.

The Cara and Hug bags receive their own links, while the City Days selection broadens the narrative beyond gift-giving.

Celebrity Casting With a Defined Shopping Path The campaign’s commercial structure is visible in that progression: a recognizable face introduces the story, then category-level links give shoppers several ways to explore the assortment…